About This ProjectThe Kyivstar annual report is a reporting document that is annually issued by the company with a view to informing the stakeholders and the general public about key business performance for the past year.
Each Kyivstar annual report is structured around a central idea. In 2014 it was:
building a technological future for Ukraine and preparing the telecom infrastructure to the introduction of 3G. The report is presented in the electronic form to be demonstrated on the company’s site in PDF format with interactive elements.
The thematic creative idea is expressed in the graphical elements, using a special form of information presentation, copywriting. Cumbersome information blocks unsuitable for quick perception complicated the development of this product a bit, but we succeeded in overcoming this problem by emphasizing the most important things, visualizing the data graphically and using infographics.
Type of work
Concept / Copywriting / Design