Fresh Shot Label Concept

About This Project

Brief

To make the redesign of the Fresh Shot alcoholic cocktail packaging for Bayadera Group, which owns the strongest portfolio of owned and outsourced brands in all alcoholic beverage categories.

Solution

Fresh Shot has been on supermarket shelves for a long time. As research has shown, its design has long been outdated and it was time to update the label. It was decided not to change the shape of the bottle – it was recognisable and loved by customers. The main task was to make the “SHOT” part of the name as visible as possible, emphasizing the purpose of the product – the basis for creating cocktails. And to extend the design to the entire label series.