Chai Spice Campaign
About This Project
Our loyal customer Ahmad Tea London has launched a new product – Chai Spice. It is an oriental spice tea with cinnamon, cloves, ginger and cardamom. We created an advertising campaign for the tea that highlighted its Indian origins and excellent taste.
Our task was to create an advertising campaign to launch Chai Spice in global markets (SMM, print and online ads).
Our audience is a tea lovers from 21 to 50 years old who are watching their diet, choose the best products and want to try new flavours and dishes.
The first step is to choose a concept. We proposed 4 different ideas, the client chose the idea of the Holi festival. It is a traditional Indian festival, the key element of which is coloured powder.
Our concept was built on the vivid emotion of celebration and the taste of tea. An explosion in the cup adds a lot of colour to an ordinary day. The visual supported the slogan Bring the Zing.
Approved key visual of the campaign:
Type of work