Billa Clever Campaign

About This Project

Brief

Ukrainian retailer Billa approached us to develop advertising communication for its own Billa Clever brand. Our task was to create fun heroes-friends who travel around the Billa supermarket and search for the best products and discounts.

Solution

We decided to make the heroes of the campaign easily recognisable, distinctive products – milk and orange. We portrayed them as positive cartoon characters in simple playful situations – playing with a trolley, hide-and-seek. They help consumers to find tasty and healthy products at the Billa supermarket.