Sustainability Report Metinvest

About This Project

Brief

Develop a design concept for a social report for Metinvest Group, one of the leading players in the mining and metals industry. Illustratively and structurally describe their sustainability achievements and social initiatives for 2017-2018.

Solution

To make the report easy to read, we decided to go the unconventional way – to focus not on quantitative indicators, but on how Metinvest benefits real people. We supplemented the statistics with photos and comments of public figures, foreign partners and rank-and-file employees. The report also showed people who were directly involved in Metinvest’s social programmes: teachers, doctors, architects, athletes and simply local residents.