Brief

Our loyal customer MHP is the leading agricultural holding in Ukraine. Despite this it remains open to everything new, caring about people and responsible to the environment.

This year, the visual part of the report should reflect the humanity, sociality of the company, it should literally emit warmth. The design of the annual report should be in line with global trends and visualise raw data.

Solution

The circle was chosen as the main styling element. Actively working with this form by combining several elements we created new forms, also with its help we stylized photo materials and infographics. We abandoned the classic solution – black text on white pages, we applied gradients. The typography emphasised the “lively” style by combining non-standard fonts with classic ones.